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Lucca Multimedia
Lucca Multimedia is the last born section of Lucca
Comics & Games and it aims at the exploration of the complex
crossroad of languages brought into the world of cartooning and
visual communication by the new technologies. First of all Internet,
a revolutionary way of offering content to the audience, which also
exerted a deep influence on the content itself: for example, just
think at the development of Flash technology, which
made possible low-budget productions of high-quality animation movies,
as far as yesterday an impossible task for anybody without a computer
graphic studio. Another continuously in evolution branch is the
3D graphics, either in movies and in videogames,
which is proving itself as an autonomous expressive form, between
role-playing games and genuine interactive narration. These increasing
interlacements between comics, games and new technologies represent
the core experience of Lucca Multimedia, as seen
through art exhibitions, conferences, debates, projections, events
and multimedia performances.
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